3D Product Rendering

Packshots, lifestyle scenes and configurators

Packshots are the product alone on a white or neutral background, lit with soft studio lighting and rendered at high resolution for e-commerce listings and print. Lifestyle renders place the product in a designed room — a kitchen island in a loft, a bath in a marble ensuite, a pendant cluster over a dining table — and sell the context as much as the object.

For ranges with many finishes we render a master scene once and output every combination: fabric, timber, handle, benchtop. The same asset set can feed a website configurator or a printed swatch page.

• Packshots: 4K–8K on white, with clipping-path-ready transparent PNG
• Lifestyle scenes: full room design, styling and lighting
• Colourway and finish variants priced per variant, not per scene
• 360° turntable spins and exploded views on request

What we need from you

The fastest route is manufacturing CAD — STEP, IGES, SolidWorks, Rhino or SketchUp files — plus finish samples or supplier codes for fabric, timber, stone and metal. If no CAD exists we can model from dimensioned drawings and photographs, which adds a day or two. If you are new to commissioning CGI, our guide to what 3D rendering is explains how a model becomes an image, and the briefing guide covers how to write a brief that gets an accurate first draft.

For lifestyle scenes, tell us the customer you are selling to and the rooms your product lives in. We design the set around that: an entry-level flat-pack range is not styled like a bespoke joinery showroom.

Accuracy that survives a trade buyer's scrutiny

Trade buyers and specifiers check proportions, joints and finishes against the real thing. We model to the CAD, match materials from physical samples under calibrated lighting, and render with V-Ray or Corona Renderer — the same physically based engines used for our architectural work — so wood grain, brushed metal and glass behave as they do in a photograph.

You review a draft at each stage: the model, the materials, then the final lighting. Nothing is finalised until the product looks like your product. The turnaround guide shows how long each stage typically takes.

Industries we render for

Furniture and sofa manufacturers, kitchen and wardrobe joinery, tapware and sanitaryware, lighting, flooring and tiles, windows and doors, facade cladding and roofing, outdoor and alfresco products, and retail fit-out systems. If a product goes into a building or a home, it renders well — send the CAD and we will show you a test.

Retail and hospitality brands also commission 3D retail rendering — a shopfit or a café interior with their products in position — to sign off with landlords and investors before the fit-out is built.

Pricing for 3D product renders

Packshots start at A$345 per image for the first angle of a product, with additional angles and colourway variants of the same product from a lower per-variant rate quoted per project. Lifestyle scenes, which include designing and styling a full room, start at A$345 for the first image and scale with the complexity of the set. All prices are AUD.

Compared with photography, the saving compounds: no studio hire, no freight, no set build, no reshoot when a finish changes. Most catalogue projects with ten or more products are quoted as a package. Our 3D rendering cost guide explains what drives the price up or down.